1. Research & Written Goals
A study done at Harvard showed that only 3% of the 1979 Harvard graduating class had written goals with action plans. 20 years later those that wrote out their goals were making 10x more than their peers.

2. Goals Without Plans Drift into Nothing
Most people have vague goals but no written direction. Without a plan, distractions and life challenges will derail you from your path.

3. Writing Goals Activates the Brain & Body
The act of writing stimulates the prefrontal cortex, strengthens neural pathways, and even activates the Reticular Activating System (RAS)—making your brain more aware of opportunities aligned with your goals.